In our new on-line newsletter – “Impact Advantage” – we will be heavily focusing on the customers we work with, serving a range of different industries. Our Case Studies will showcase our customers business, offer and work. We also aim to define how Impact Steel adds value through the process to make our customers even more successful.
Our Products and Services articles will focus on new products applications including processing improvements and offerings. We look forward to your feedback from this new on-line newsletter we will be communicating periodically. Thanks for your continued support.
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Case Studies
Iconic Products, Clever Strategy behind local manufacturing success story.
Shamic Sheetmetal is an Australian-owned company that was founded in 1978. Specialised sheet metal manufacturers, Shamic Sheetmetal is best known for its very own brand of wood and gas heater – the Coonara.
“The Coonara is a really iconic Australian product,” explains general manager, Luke Crosthwaite. “We do manufacture other heaters but the Coonara is certainly the most popular and most well known. As a company we certainly value that strong brand awareness for our flagship product.”
Shamic Sheet Metal sells its heater range through a network of more than 200 dealers located around the country.
“We tend to make more sales in the cooler parts of Australia such as Victoria, NSW and Tasmania. Our focus at the moment is on producing a new heater that’s been specially designed for warmer climates where people still want a beautiful looking heater but don’t need the intensity of heat that the Coonara is known for.”
Aside from heaters, Shamic Sheet Metal’s other work involves contract manufacturing based around sheet metal.
“We do laser cutting, folding, welding and powder coating for a wide range of customers. Bringing as many processes as possible in-house gives us the flexibility to respond quickly to ever changing production demands. In particular we manufacture a lot of automotive aftermarket products, touch screen kiosk products, lighting products and train components.”
Luke says a commitment to automation has enabled Shamic Sheet Metal to achieve longevity in an extremely competitive manufacturing environment.
“Most other heater manufacturers import from China. To stay competitive here in Australia we’ve invested in automation over the life of the company, making us very efficient. We are what’s known as a ‘lights out’ operation where our machinery keeps working day and night.”
“At this level of automation, the sheet stock products you put into the machines have to be spot on, and that’s where Impact Steel comes in because they consistently provide high quality products that are nice and flat for our machines’ automatic sheet loaders. One dodgy sheet can lose us a whole night’s production, and we just can’t risk that.”
“We use Impact Steel products such as hot rolled black steel, which we use to make our fireboxes, and aluminised aluminium coated steel for our gas heaters. We need the best quality steel that’s very resilient to heat and meets stringent quality standards. We know we will always get that from Impact Steel.”
Luke appreciates Impact Steel’s commitment to the business. “We find the service from Impact Steel fantastic. They really understand our business – we’ve worked together for a long time.”
For more information on Shamic Sheetmetal visit: http://shamic.com/
Download Case Study: Case Study – Shamic Sheetmetal
Products And Services
Our Aluminium range steels itself for growth.
We differentiate ourselves by working hard to understand our customers’ true requirements and then sourcing the right aluminum product that meets those exact needs.
To meet their customers’ requirements, Impact Steel sources aluminium both locally and from global suppliers, which have been through a rigorous Quality Assurance process as these products are no longer manufactured in Australia.
Impact Steel supplies aluminium product to an almost infinite range of applications however the key market sectors are marine, automotive and transport, engineering, building and architectural applications.
In the marine sector Impact Steel supply a range of manufacturers from small boat trailers through to the largest locally constructed commercial vessels.
A key end-use for aluminium in the transport area is in heavy duty truck trailers where aluminium’s combination of high strength, formability and relative low weight make it the ideal choice.
Aluminium is also finding a growing place in architectural and building applications. Again its inherent formability, strength-for-weight nature and non-corrosive nature make it the ideal choice for many critical external applications.
While in many applications aluminium has some natural product advantages, the Impact Steel team offer their customers much more than just being a reliable supplier of good quality product.
We can also undertake processing to support with all customer requirements. For further information on Impact Steel’s aluminium offer and its range of products and services, contact Impact Steel on (03) 9293 5177.